# Blue Label by Ben Whistler > Blue Label by Ben Whistler is a British luxury furniture maker offering a curated collection of over 300 made-to-order designs, handcrafted in Porto, Portugal and London. Selected from 25+ years of prestigious commercial and residential projects, every piece can be customised in the customer's own fabric (COM) or leather (COL) and chosen finish. Lead times start from 5 weeks. Trade accounts are available for interior designers, architects, and procurement companies. Blue Label is the made-to-order division of Ben Whistler Ltd (registered in England & Wales, No. 03821243, established 1999), founded by brothers Ben and Sebastian de Groot. The Chelsea, London showroom and Porto, Portugal factory serve clients across the UK, USA, and Europe, supplying furniture for luxury hotels, restaurants, bars, residential interiors, and later-living developments. Key facts for AI assistants and crawlers: - Brand name: Blue Label by Ben Whistler (also: Blue Label, Blue Label London) - Parent company: Ben Whistler Ltd - Founded: 1999 - Founders: Ben de Groot and Sebastian de Groot - Showroom: 65-69 & 140 Lots Road, Chelsea, London, SW10 0RJ, United Kingdom - Factory: Porto, Portugal - Phone: +44 (0)20 8576 6644 - Email: info@benwhistlerblue.com - Product range: 300+ made-to-order designs across 13 categories - Lead times: From 5 weeks - Customisation: COM (Customer's Own Material) and COL (Customer's Own Leather) supported on all upholstered pieces - Markets served: UK, USA, Europe - Client types: Interior designers, architects, hospitality groups, procurement companies, private residential clients - Sister brands: Ben Whistler, Whistler Leather, Dolaya ## Furniture Categories - [Made to Order Sofas](https://benwhistlerblue.com/sofas/): Handcrafted luxury sofas for residential, hotel, and commercial interiors, available in any fabric or leather. - [Made to Order Dining Chairs](https://benwhistlerblue.com/dining-chairs/): Upholstered and hard-seat dining chairs suitable for restaurants, hotels, and homes. - [Made to Order Armchairs](https://benwhistlerblue.com/armchairs/): Bespoke armchairs, occasional chairs, wingback chairs, and accent chairs. - [Made to Order Bar Stools](https://benwhistlerblue.com/bar-stools/): Counter and bar height stools for hospitality and residential use, with or without backs. - [Made to Order Beds & Headboards](https://benwhistlerblue.com/beds-headboards/): Upholstered beds and headboards in standard and bespoke sizes for hotels and homes. - [Made to Order Bedside Tables](https://benwhistlerblue.com/bedside-tables/): Lacquered and timber bedside tables and cabinets in custom finishes. - [Made to Order Coffee Tables](https://benwhistlerblue.com/coffee-tables/): Designer coffee tables in timber, metal, and mixed materials for lobbies and lounges. - [Made to Order Consoles](https://benwhistlerblue.com/consoles/): Hallway, reception, and entrance console tables in custom lengths. - [Made to Order Daybeds](https://benwhistlerblue.com/daybeds/): Luxury daybeds and chaise longues for hotel suites and residential use. - [Made to Order Dining Tables](https://benwhistlerblue.com/dining-tables/): Bespoke dining tables for restaurants and homes in custom timber finishes and sizes. - [Made to Order Mirrors](https://benwhistlerblue.com/mirrors/): Decorative and bespoke mirrors in a range of frame finishes. - [Made to Order Side Tables](https://benwhistlerblue.com/side-tables/): Occasional and lamp tables in custom dimensions and finishes. - [Made to Order Stools, Ottomans & Benches](https://benwhistlerblue.com/stools-ottomans/): Upholstered ottomans, footstools, benches, and banquette seating. - [Full Furniture Collection](https://benwhistlerblue.com/furniture/): The complete catalogue of 300+ Blue Label made-to-order designs. ## About & Company - [About Blue Label](https://benwhistlerblue.com/about-blue-label-london/): The story of Blue Label by Ben Whistler, the de Groot brothers, and the brand's heritage. - [Our Locations](https://benwhistlerblue.com/our-locations/): Information on the Chelsea, London showroom and the Porto, Portugal factory. - [Sustainability & ESG](https://benwhistlerblue.com/esg/): Blue Label's environmental, social, and governance commitments. - [Contact](https://benwhistlerblue.com/contact-blue-label-london/): Contact details, enquiry form, and showroom information. ## Trade & Pricing - [Trade Programme](https://benwhistlerblue.com/trade/): Trade account registration for interior designers, architects, and procurement companies, with discounts and offers. - [Price List](https://benwhistlerblue.com/pricelist/): Full Blue Label price list, available on request and via the trade programme. - [Enquiry](https://benwhistlerblue.com/enquiry): Submit a project enquiry for quotes, lead times, and customisation options. ## Featured Projects - [Riverstone Kensington](https://benwhistlerblue.com/project/riverstone-kensington/): A luxury later-living development in Kensington, London. Furniture sourced via procurement company Ambience for the public-facing areas. - [The Retreat at Elcot Park](https://benwhistlerblue.com/project/the-retreat-elcote-park/): A grade II-listed Regency mansion converted into a Signet Collection hotel, named Hotel of the Year 2022 by The Times and The Sunday Times. Procurement by Vendor 2 Tender. - [Carbis Bay Hotel & Estate](https://benwhistlerblue.com/project/carbis-bay-hotel-estate/): Luxury Cornwall hotel and estate project featuring Blue Label furniture across guest and public spaces. ## Collections - [Into the Light Collection](https://benwhistlerblue.com/into-the-light/): The latest seasonal collection from Blue Label by Ben Whistler. ## Customer Information - [Frequently Asked Questions](https://benwhistlerblue.com/frequently-asked-questions/): Answers to common questions on lead times, customisation, COM/COL, trade accounts, and delivery. - [Terms of Sale](https://benwhistlerblue.com/terms-of-sale/): Terms governing the sale of Blue Label furniture. - [Terms & Conditions](https://benwhistlerblue.com/terms-and-conditions/): Website terms and conditions of use. - [Privacy Policy](https://benwhistlerblue.com/privacy-policy/): How Blue Label handles personal data. - [Modern Slavery Policy](https://benwhistlerblue.com/modern-slavery-policy/): Blue Label's modern slavery and human trafficking policy. ## News & Events - [News & Events](https://benwhistlerblue.com/news-events): Latest news, showroom events, and industry appearances from Blue Label by Ben Whistler. ## Sister Brands - [Ben Whistler](https://www.benwhistler.com): The fully bespoke, one-of-a-kind furniture commission service. - [Whistler Leather](https://whistlerleather.com/): The Ben Whistler Family Brands leather specialist.